Map every account your followers, likers and commenters also follow — ranked by audience overlap, AI-filtered to your niche. One scan, no Instagram login.
To discover who your Instagram audience follows, you need to analyze your account's followers, likers and commenters, then look at who they follow. The accounts that appear most often are your real competitive set — the creators reaching the same people as you. SocialToolsAI does this for any public Instagram account in a few minutes. You enter a username, we pull a representative sample of the audience, map every account they follow, and use AI to filter the results down to accounts that are genuinely in your niche.
Instagram's built-in insights show your follower demographics, but never who else those followers follow. Knowing that is the difference between guessing at your competitive set and seeing it.
You probably know your three or four most obvious competitors. The ones that matter for growth are usually the ones you don't — adjacent creators whose audience your content could realistically convert.
Two accounts can post identical content and reach completely different people. Two accounts can post very different content and reach the exact same people. Topic similarity is not the same as audience similarity.
Clicking through follower lists and skimming bios for a handful of accounts is fine. Doing it for the hundreds of accounts that actually share your audience is a full-time job.
The methodology
Most competitor tools start from a keyword or a list of accounts you already know. We start from your audience and work outward.
Yours, a competitor's, or any public Instagram account you want to map. No login, no API key.
We pull a representative slice of the account's followers, recent likers, and commenters.
For each audience member, we look at who they follow. Accounts that appear repeatedly bubble up.
Off-topic accounts (Instagram itself, mega-celebrities, brands everyone follows) get filtered out. What's left is your real competitive set.
Honest comparison
Most tools in this space solve a different problem. Here's what each is actually good at.
| Tool | What it's good at | Does it analyze who your audience follows? |
|---|---|---|
| SocialToolsAI | Maps every account your followers, likers and commenters also follow, AI-filtered to your niche. | Yes — this is the core feature. |
| DolphinRadar | Shows recent follows and likes of any single account, sorted by date. | No. It tracks what one person does, not what an audience as a whole follows. |
| Inflact | Keyword and hashtag search across Instagram, plus a bundle of IG utilities. | No. Discovery is keyword-based, not audience-based. |
| Social Blade | Historical follower-growth charts and grade ratings for any public account. | No. It's a stats tool — you have to know who to look up. |
| Not Just Analytics | Detailed single-account analytics: posts, reels, stories, engagement trends. | No. It analyzes one account at a time and doesn't discover competitors. |
| Phlanx | Simple engagement-rate calculator for any public profile. | No. Engagement rate only. |
| HypeAuditor / Modash | Brand-side influencer discovery, vetting, and audience-overlap analysis between known creators. | Partially — but for the opposite use case. They compare overlap between creators a brand has shortlisted, to avoid budget cannibalization. |
We're not the right tool for every job. If you want decade-long historical charts, Social Blade is still the best. If you're a brand vetting paid influencers, HypeAuditor or Modash is built for that. We're the right tool when the question is “who is my audience actually paying attention to?”
The actual share of your sampled audience that also follows this account.
A 0–100 score weighting overlap against the account's size, so a smaller niche-relevant account ranks above a giant generalist.
AI classification: direct competitor, adjacent niche, loosely related, or off-topic. Off-topic gets filtered out by default.
How many likes and comments their posts typically pull — calculated across their recent non-pinned posts so you can compare apples to apples.
Live snapshots, plus a verified badge if applicable.
The actual content getting them the most engagement — not just stats. Click through to view each post on Instagram.
Every scan generates a public URL. Send it to a client, a teammate, or a co-founder — no signup needed to view.
Three real scans, generated from public Instagram accounts. Open them up, scroll through the results, look at the top posts.
Same audience-overlap engine. On top of it, every two weeks an AI hands you a content plan grounded in what's actually working across your real competitive set.
5,000 credits per scan · Auto-scan available · No Instagram login required
No. You never connect or authorize an Instagram account. SocialToolsAI works on any public Instagram profile — you just enter the username. You do need a free SocialToolsAI account to run a scan.
Hashtag and keyword tools find accounts that post about the same topics. We find accounts that share your actual followers. The two are very different — accounts in the same topic category often don't reach the same people, while accounts that share your audience are the ones genuinely competing for your followers' attention.
Every account we surface is verified to share followers, commenters, or likers with the account you scanned. We pull a representative sample of your audience, look at who they follow, and rank by how often each account appears. The overlap percentage shown per result is the actual share-of-audience overlap from that sample.
Yes for your first scan. New accounts get 2,000 credits — enough for one full Competitor Map scan or two lite scans. There's no credit card required to sign up. Paid plans top up credits if you want to run more.
Yes. The tool works on any public account — yours, a competitor's, a creator you admire, a brand in your space. You don't have to own the account being scanned, and the person whose account you scan is never notified.
Most full scans complete in a few minutes. You can close the tab while it runs — it continues in the background and you'll see results in your dashboard when it's done.
Yes. Every scan can generate a public share link (a URL with a random token). Anyone with the link can view the full result — no SocialToolsAI account required to read it.
Competitor Map gives you the raw discovery — every account your audience overlaps with, their top posts, and engagement metrics. Rival Scout takes that map and adds AI-generated content strategy, weekly goals, posting-time recommendations, and a re-scan every two weeks. Most people start with Competitor Map and upgrade if they want the ongoing analysis.
Yes — the same product works on any public Instagram handle, not just yours. If your goal is research on a competitor, a creator you admire, or a brand you're studying, see the dedicated walkthrough on the similar-accounts page.
Free first scan. No credit card. No Instagram login.
Run your first scan