Terms of Service

Last updated: October 19, 2026

1. Acceptance of Terms

By accessing and using SocialTools, you accept and agree to be bound by the terms and provision of this agreement. If you do not agree to abide by the above, please do not use this service.

2. Description of Service

SocialTools provides AI-powered social media analytics, including:

  • Audience and competitor discovery from public profiles
  • Competitor analysis and market intelligence
  • Social media performance analytics
  • Content optimization recommendations

These features work from public profiles and do not require you to connect an account. We separately offer opt-in automation features that do require a connected account. Those are governed by the Connected Accounts Terms, which apply only if you use them.

3. User Responsibilities

By using our service, you agree to:

  • Provide accurate and complete information
  • Maintain the security of your account credentials
  • Comply with all applicable laws and regulations
  • Respect the terms of service of integrated social media platforms
  • Not use the service for spam, harassment, or malicious activities
  • Not attempt to reverse engineer or compromise our systems

4. Social Media Platform Compliance

Our service analyzes information from various social media platforms. You acknowledge that:

  • You must comply with each platform's terms of service
  • Platform policies may change and affect our service functionality
  • We are not responsible for platform-related restrictions or suspensions

Additional acknowledgements apply if you connect an account for automation. See the Connected Accounts Terms.

5. Subscription and Billing

Our service operates on a subscription basis:

  • Subscriptions renew automatically at the end of each billing period, monthly or yearly depending on the plan you choose, until you cancel
  • You can cancel your subscription at any time. Cancelling stops the next renewal; you keep access until the end of the period you have already paid for
  • Yearly plans are billed once for the full year. Their monthly allowance of credits, reports and scans is granted once a month over that year, not all at once
  • Some plans start with a free trial for new customers, limited to one per person. Your payment method is charged at the end of the trial unless you cancel before it ends
  • Launch (introductory) prices are temporary. When they end, new subscriptions are charged the regular price shown alongside them
  • Pricing is subject to change with 30 days notice
  • Outside the Double-or-Free Month below, refunds are at our discretion

Double-or-Free Month

Post 2 of our ideas for an account on your plan in your first 30 days. If neither gets at least2 times that account's usual likes, your next month is free.

  • The guarantee covers your first paid subscription. It applies once per customer, for one account on your plan
  • An account's usual likes are the typical (median) likes of its recent posts, measured when the account is added to your plan. Your dashboard shows this number
  • The 2 posts must be ideas from a free preview or a report for that account, adapted however you like, and posted publicly on that Instagram account within 30 days of your first payment
  • Each post's likes are counted 7 days after it goes up. If neither post reaches 2 times the account's usual likes, you qualify
  • To claim, email [email protected] within 44 days of your first payment with the account and links to the 2 posts. We check the likes and your next monthly billing period is free: you keep everything on your plan and are not charged for it. On a yearly plan, the free month is added to the end of your year. We don't ask why it didn't work
  • The free month is not paid out as cash and cannot be moved to another customer
  • The guarantee is in addition to any rights you have under consumer law, and does not limit them

Credits

  • Credits expire 90 days after they are added to your account, whether they came with a plan, a purchase, a promotion or a refund
  • When you spend credits, your oldest credits are used first, so the credits that expire are only ever ones you have not used
  • Expired credits are removed from your balance and cannot be restored or refunded. Your dashboard shows when your next credits expire

6. Intellectual Property

The service and its original content, features, and functionality are owned by SocialTools and are protected by international copyright, trademark, patent, trade secret, and other intellectual property laws.

7. Limitation of Liability

In no event shall SocialTools be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses.

8. Service Availability

We strive to maintain high service availability but cannot guarantee uninterrupted service. Maintenance windows, technical issues, or third-party dependencies may affect service availability.

9. Termination

We may terminate or suspend your account and access to the service immediately, without prior notice, for conduct that we believe violates these Terms of Service or is harmful to other users, us, or third parties.

10. Changes to Terms

We reserve the right to modify these terms at any time. We will notify users of significant changes via email or through the service. Continued use after changes constitutes acceptance of the new terms.

11. Contact Information

Questions about the Terms of Service should be sent to us at:

Email: [email protected]