Rival Scout report
What’s working for @adamska_ugc’s competitors
166 posts from 35 accounts competing for the same audience as @adamska_ugc, over 14 days. These are the accounts actually reaching @adamska_ugc’s customers, not the biggest names in the category.
Where @adamska_ugc stands
24,406 followers. A usual post gets 2 likes per 100 followers. @adamska_ugc posts about 4 times a week; the top competitors post about 3 times a week.
What is resonating right now
What’s resonating right now
Your niche is responding to beauty content that breaks the polished illusion: behind-the-scenes setup vs finished result, honest creator storytelling, and luxury self-care framed through a personal journey. The strongest pattern is “real process, aspirational payoff,” especially in UGC-focused reels like @thatglowyulia view post. Soft, elevated routines also work when they feel lived-in rather than purely aesthetic, as seen in @hruzdova.ugc view post.
How your content aligns
You’re aligned on self-care and beauty ritual content: the Abib eye patch demo, The Body Shop morning routine, and romanticized bedroom ritual fit the luxury-care theme. You’re less aligned on what’s driving the biggest spikes: creator transparency, BTS production contrast, and personal-brand narrative. Your Urban Decay and e.l.f. event posts are polished showcases, but they don’t tap the current demand for “how it’s made” or relatable creator insight. The tennis fashion post is the clearest mismatch with the current beauty/UGC wave.
Their best posts
- 1
@thatglowyulia · 531 likes per 100 followers · 6,711 likes · video
A little behind-the-scenes UGC magic ✨ Before I started creating UGC, I always thought videos like this were made with AI. Turns out, all you really need is YouTube and a mirror 🤍 #ugccreator #behindthescenes #ugccommunityُ #ugcusa #ugcbeauty @exnihiloparis
Posted Jul 31, 2026
- 2
@julianaa.ugc · 82 likes per 100 followers · 1,957 likes · image
🤎 or 🖤? Trying both shades of the @maybelline Colossal Bubble Washable Mascara, and I love how each one gives a different vibe: one more classic and defined, the other softer and warmer #giftedbymaybelline #mascara #beautyugc #contentcreator #influencerla
Posted Aug 5, 2026
- 3
@angelicadrey.ugc · 77 likes per 100 followers · 853 likes · video
Beauty Skincare and Fragrances brands, let’s create something people actually want to watch❤️ I’m Angelika — a beauty UGC creator and creative producer specializing in makeup, skincare and fragrance content. I create scroll-stopping UGC videos, product demonstrations, beauty reviews and creative pro…
Posted Aug 6, 2026
- 4
@sofiia.muse_ugc · 40 likes per 100 followers · 927 likes · video
Posted Aug 6, 2026
- 5
@im.alena58 · 28 likes per 100 followers · 666 likes · video
Total look: @lilystudio.official Use code AM15 for 15% off sitewide #lilystudio #lilychic
Posted Aug 5, 2026
- 6
@hruzdova.ugc · 15 likes per 100 followers · 153 likes · image
Some routines become part of your day before you even notice. Here’s mine with the Luxéol Anti-Hair Loss collection. 🌿🤍 #HaircareRoutine #HairCare #HealthyHair #HairMask #BeautyRoutine
Posted Jul 31, 2026
- 7
@vanilla.aise · 13 likes per 100 followers · 219 likes · video
Slow mornings ✨ #ugccreator #ugc #ugccommunity #skincareroutine
Posted Jul 31, 2026
- 8
@kris.arlova.ugc · 11 likes per 100 followers · 159 likes · video
behind the scenes 🎬✨ Every time when I’m filming - see this 😅 #bts #behindthescenes #contentcreator #ugccreator #contentcreations
Posted Jul 30, 2026
- 9
@irinatwincreates · 11 likes per 100 followers · 145 likes · video
Just a nightmare 😰🤭 @ysl @yslbeauty #ugc #ugccontent #ugcvideo
Posted Aug 2, 2026
- 10
@hey.ollia · 11 likes per 100 followers · 112 likes · video
A little glimpse into my days 🤍 ⠀ skincare @summerfridays sunscreen @iunik_official makeup @rhode scent @burberrybeauty ⠀ content creator, ugc, beauty ugc, nyc content creator, skincare, makeup routine, clean girl aesthetic, effortless beauty, outfits, ootd
Posted Jul 29, 2026
What to post next
Beauty setup vs final ad shot
Reel · b-roll comparison · ~12s
Hook: This Sephora-style shot started with 1 phone and a mug
Opening shot: The first frame shows the polished final beauty shot full-screen with bold on-screen text, then instantly cuts to a messy setup with a phone and mug visible.
Your current feed shows polished beauty outcomes, but competitors are winning by exposing the behind-the-scenes gap between simple setups and premium-looking results.
- rewind to messy setup
- prop placement close-ups
- phone filming angle
- raw clip preview
- final shot replay
What beauty viewers notice first
Reel · talking head + product demo · ~15s
Hook: If you shop beauty online, these 3 seconds decide everything
Opening shot: You point at a product thumbnail beside your face while large text reads the hook and a 3-second timer graphic appears.
This lets you pivot from passive product demos into consumer-first buying psychology while staying inside beauty and UGC positioning.
- thumbnail examples on screen
- bad first frame
- good first frame
- texture close-up
- final side-by-side
The glossy lip mistake
Reel · macro demo + text overlay · ~10s
Hook: Stop filming lip gloss after 1 swipe if you want shine
Opening shot: A split-screen shows a dull one-swipe lip close-up on one side and a glossy finished lip on the other with the hook text centered.
You already post lip and complexion demos, but this adds a stronger scroll-stop mistake frame that competitor beauty creators are not using enough.
- one-swipe result close-up
- second layer applied
- light catch angle
- texture wand shot
- finished lip macro
Why the cozy skincare shot worked
Reel · aesthetic routine + reveal · ~14s
Hook: At 6:40 am, one tiny change fixed this skincare shot
Opening shot: You hold two nearly identical skincare frames on screen, raising one finger, while the hook text sits above a visible 6:40 am timestamp.
Your soft ritual content already fits this aesthetic, and adding a concrete unresolved change gives the format a stronger first-two-seconds reason to watch.
- show failed frame first
- adjust curtain light
- move flowers slightly
- serum texture close-up
- before after comparison
When to post
Friday is the best day. Posts on Friday got 28 likes per 100 followers across 23 posts.
| Day | Likes per 100 followers | Posts |
|---|---|---|
| Monday | 4 | 20 |
| Tuesday | 4 | 22 |
| Wednesday | 7 | 27 |
| Thursday | 8 | 34 |
| Friday | 28 | 23 |
| Saturday | 6 | 9 |
| Sunday | 5 | 20 |
The top competitors post about 3 times a week.
Best kind of post
image posts win, at 12 likes per 100 followers.
- image: 13 posts, 12 likes per 100 followers; best from @julianaa.ugc at 82 likes per 100 followers
- video: 142 posts, 9 likes per 100 followers; best from @thatglowyulia at 531 likes per 100 followers
Closest competitors and the rest
Your closest competitors get 8× the likes of the ones further out.
- Closest to you: 11 accounts, 17 likes per 100 followers, posting 5 times every 2 weeks, mostly video
- Close: 12 accounts, 3 likes per 100 followers, posting about 3 times a week, mostly image
- Further out: 12 accounts, 2 likes per 100 followers, posting 3 times every 2 weeks, mostly video
Songs picking up with competitors
- petal by Ariana Grande, used by 4 accounts here
- Golden Embers by Oldies Playing, used by 3 accounts here
Who to team up with
People and brands these competitors already team up with, ranked by how many extra likes the team-up posts got.
- @hruzdova.katerina, 2,221 followers, worked with 1 of these accounts
- @nektarperfumes, 729 followers, worked with 1 of these accounts, team-up posts got about the same the usual likes
- @officialfrangipani, 897 followers, worked with 1 of these accounts, team-up posts got about half the usual likes
- @j_u_l_1_a_n_a, 3,740 followers, worked with 1 of these accounts, team-up posts got about two thirds the usual likes
- @sarahkprofessional.losangeles, 807 followers, worked with 1 of these accounts, team-up posts got about a third the usual likes
- @shophaircarepro, 86 followers, worked with 1 of these accounts, team-up posts got about a third the usual likes
- @yspace.hair, 1,284 followers, worked with 1 of these accounts, team-up posts got about a third the usual likes
- @lashbrowatelierr, 15,747 followers, worked with 1 of these accounts, team-up posts got less than a fifth the usual likes
Accounts competing for the same audience
@thatglowyulia · Yulia | UGC Creator | Wellness, Beauty & Lifestyle
1,263 followers · 108 likes per 100 followers · posts 5 times every 2 weeks
✨ Lifestyle-driven UGC for wellness and beauty brands 🎥 Paid Ads & Organic 📍Los Angeles 📩 [email protected] Portfolio ⬇️
@angelicadrey.ugc · Angelica · Art Director • Beauty UGC Creator•Warsaw
1,102 followers · 18 likes per 100 followers · posts about 4 times a week
Content creator beyond the ordinary💄 📩 [email protected] 30 creative ideas GUIDE👇🏻 📍Warsaw, Poland
@julianaa.ugc · Juliana • CGC/UGC • Content Creator
2,392 followers · 15 likes per 100 followers · posts about 6 times a week
honey-toned beauty creator in Los Angeles 🤎🍯 creating warm content for beauty, skincare & haircare brands 📩 [email protected]
@hruzdova.ugc · Kate • UGC • Content Creator • Europe
1,019 followers · 10 likes per 100 followers · posts 3 times every 2 weeks
your brand, through a beauty girl’s lens pretty visuals with a purpose ✨ PR/AD [email protected] 💛Tallinn, Estonia
@im.alena58 · Alena | Fashion & UGC Creator
2,392 followers · 9 likes per 100 followers · posts about 7 times a week
aesthetic content for brands try-ons | grwm | ugc ✉️ collabs: [email protected] ᴄᴀɴᴀᴅᴀ ʙᴀꜱᴇᴅ
@hey.ollia · Ollia | UGC • beauty, fashion & lifestyle content creator | NYC
1,052 followers · 8 likes per 100 followers · posts about twice a week
⠀— daily routine & big city life ⠀ 💌 collabs: [email protected]
@kris.arlova.ugc · Kris | UGC-creator • beauty • fashion • lifestyle
1,426 followers · 8 likes per 100 followers · posts about 4 times a week
Kris • UGC creator Beauty & lifestyle content for brands 💌 collabs : [email protected] 📍Orlando, FL
@sofiia.muse_ugc · Sofiia UGC | CGC creator USA Arizona
2,298 followers · 8 likes per 100 followers · posts about 6 times a week
beauty and fashion creator girl with long brunette hair 🤎 Soft UGC, made with intention 📩 [email protected] 🔗 Portfolio ↓
@ugc_anastasiia.burukova · Anastasiia UGC |Content creator |
1,013 followers · 8 likes per 100 followers · posts about twice a week
Beauty,unpacking &lifestyle by @anastasia_burukova 📍Canada🇨🇦 💌[email protected] or DM
@vanilla.aise · Aika • UGC Creator •
1,737 followers · 7 likes per 100 followers · posts 5 times every 2 weeks
Less drama, more makeup💄 Beauty • Skincare • Fragrance Bringing beauty experiences to the screen 📍San Jose, CA 📩 [email protected]
Report generated Aug 11, 2026 from 166 posts across 35 accounts.